Certain questions create a kind of paralysis: How to compare between so many tools? What to do if a better one arises than the one chosen? Does choosing the most commonly used tool mean leaving aside others that can do the job better? What if the tool exists but is difficult to find?

This phase of indecision must be overcome because in the meantime others are already in the race and moving ahead to conquer that market niche. These are some of the considerations that cause this block:

The first: evaluate tools by their features, looking for exaggerated features. It is possible that this search is based on criteria of subjectivity. If the product to be obtained can be effectively made with any of them, one is chosen and the work begins.

The second: wait for a general and integrated solution that allows us to respond to the problem with a single action. It is almost expected that with a single command, be it voice or a click on the screen, the desired solution will be obtained. This can be overcome by thinking in terms of integrating several tools that solve a problem at the same time, and by combining this with experience in the process, obtaining the desired solution.

The third: gorge yourself with information hoping that the solution you are looking for will appear among all of it. It is very difficult to analyze all the information received from sites, social networks, newsletters, blogs, etc. Although it is necessary to review various sources of information, the capabilities of analyzing it must be taken into account. Therefore, it is pertinent to consider those schedules in which the capacity for attention and analysis is optimal, and rest when it begins to decrease.