Is a battle coming? Virtual influencers Vs real influencers

Sunday, November 19, 2023

In the age of technology, virtual influencers are an emerging trend in the world of marketing and advertising. According to an article on the Influencity website, virtual influencers are computer-generated fictional characters who have human-like traits, both physically and socially.

How are they distinguished?

Influencers are brand entities, sometimes created for a specific brand and product. They exist separately from their creators/designers. On the other hand, real influencers are real human beings who have a large following on social media and have their own creative identity and aesthetic theme. They are representative of current marketing trends.

Can they displace the real ones?

On the question of whether virtual influencers will be able to surpass real influencers, the answer indicates that it is a matter of time. Virtual influencers are growing as the virtual community grows and without a doubt, they can pose a threat to this new segment of influencers. Upcoming modes of marketing and advertising include virtual reality, augmented reality, virtual identities, 5D design, and gaming.

What advantages do they have?

Influencers have the advantage that they can be designed to fit a brand's image and reach online audiences. Additionally, according to HypeAuditor, virtual influencers get three times more engagement than human influencers do. Therefore, there is a good chance that virtual influencers will surpass real influencers in the future.

Conclusions

Influencers are an emerging trend in the world of marketing and advertising. Although real influencers have their own value, virtual influencers have the advantage that they can be designed to fit a brand's image and reach online audiences.


Furthermore, virtual influencers are growing as the virtual community grows and will undoubtedly pose a threat to this new segment of influencers. Ultimately, it is possible that virtual influencers will surpass real influencers in the future.


Image: Gio Aleman's Instagram


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